RBP x Arman Tsarukyan

IRWINDALE, CA (July 22, 2024) – Turbo Wholesale Tires, LLC, owner of the Lexani, Lionhart and Rolling Big Power (“RBP”) tire brands, announced a brand partnership with Arman Tsarukyan, the #1 contender in the UFC lightweight division. Tsarukyan is Rolling Big Power’s first brand ambassador and adds enhanced consumer recognition and appeal to a brand that is already experiencing tremendous year over year growth.

”We are very excited to have Arman Tsarukyan in the Rolling Big Power camp,” said Paul Sepetjian, Head of Private Brands, for Turbo, “Our customers know that increasing brand prestige matters. And that’s where having Arman fighting for RBP will make an overwhelming difference.”

Arman Tsarukyan first joined the UFC in April 2019 and has had an astounding career to this point. He has experienced a breakout in the last 12 months, defeating the likes of Charles Oliviera and Beniel Dariush, two of the top 5 contenders in the lightweight division. These massive victories propelled Arman to the #1 contender position in the division and guaranteed him a shot at becoming the UFC Lightweight Champion of the world. He has a professional MMA record of 22 wins and 3 losses.

“For me to endorse Rolling Big Power was natural, said Tsarukyan. “RBP is a bold, powerful choice for those looking to make their way to the top. I can identify with that. So, believing in and promoting what they are trying to do is easy.”

The RBP x Tsarukyan partnership will manifest itself in promotional appearance, print and social media campaigns, and a joint apparel line designed to generate greater awareness for the Rolling Big Power brand.